We want to market the concept of owning a racehorse to a wide audience, therefore we will be making use of Facebook, Twitter and other social media sites as well as radio, TV and the print media to recruit “new blood” to the sport of kings.

We are also hoping to work with people, groups and incentives like” it’s a rush” within the racing community to attract prospective new owners.

We would also focus our markting on the younger generation to enter the world of owning racehorses, therefore we think that our idea of selling shares in a horse, where for a once of amount all costs for 12 months are covered and the share is affordable, would appeal to the younger generation. Also the thought they can share with their friends in a single entity would be an advantage.